Find the marketplace rules that govern the listing
An independent storefront and a marketplace listing may be governed by different catalog and seller requirements. Review the rules for the specific marketplace, seller country, buyer geography, products, and fulfillment model. Check both listing eligibility and the payment program used by sellers.
Identify who takes payment and who owes the buyer support
Ask whether the platform collects funds, how it verifies sellers, and which party is responsible for returns, disputes, and payouts. If seller and merchant accounts are separate, ask which relationship controls each part of the order. Document the entity the customer sees on checkout and receipts.
Check the policy again when expanding the channel
A change in catalog, shipping countries, or who fulfills orders may require a new review. Keep the approved seller and payment scope available to the team that adds products and markets. Use only channels approved for the actual products and parties involved.
Gather before enabling a sales channel
- Marketplace catalog and seller eligibility decision.
- Payment and payout agreement for the seller account.
- Fulfillment, returns, disputes, and customer support owner.
Sources and further reading
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