Document what exists today

Tell the reviewer the business is new and indicate which parts of the operation are ready. A formed entity, a business bank account, a reviewable website, and a clear fulfillment plan give the reviewer concrete information to work with. If checkout or inventory is pending, describe its current state and expected launch sequence.

Build a sales forecast the reviewer can follow

Estimate monthly card volume from orders per month multiplied by expected average order value. If the estimate depends on a wholesale contract, launch campaign, or seasonal event, show that separately. Give a range where sales are uncertain and explain the estimate instead of presenting it as history.

  • List the intended payment channels and which ones will be active at launch.
  • Note the usual order value, the largest plausible order, and what drives the difference.
  • Identify expenses due before funding arrives, such as inventory, packaging, and shipping.

Prepare a reviewable storefront

Provide the correct preview or public URL and tell the reviewer which pages are ready to inspect. Check the product catalog, support contact, delivery and return terms, and purchase path. Ask how to share any restricted preview access through the reviewer’s approved process.

Review scope before adding new activity

Keep the launch plan within the terms you receive. If the business later expects a larger sales channel or a major change to volume, product mix, or checkout, check the agreement and contact the processor when review is required.

Sources and further reading

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